https://www.designphil.co.jp/presspdf/211005_midori70th_EN.pdf

Designphil (headquarters: Shibuya, Tokyo, president: Ichiro Aida) is a design company that inspires greater enjoyment of daily life and suggests new ways to live through design. To celebrate the 70th anniversary of Designphil’s MIDORI product brand, 22 limited-edition products in popular MIDORI ranges such as the XS Stationery Series and Diamond Memo pads, will be released on Wednesday, October 20, 2021.

The MIDORI brand is our core brand, which began as a producer of letter paper, notebooks and sketchbooks in 1950. Since then, we have continued to develop a range of design-focused products that will enrich and add color to people’s daily lives. MIDORI has maintained its base in design and paper while evolving into a comprehensive manufacturer of stationery items, where our mainstay paper products that allow users to express themselves freely are now accompanied by functional writing materials that people can enjoy using with our paper items, To celebrate its 70th anniversary and express its gratitude for everyone who has supported MIDORI over the years, we are releasing limited-edition items that symbolize our origins and challenges through the use of color.
On the day the products are released, we will hold a MIDORI’s 70th Anniversary Thank-You Campaign on the official MIDORI Instagram account for everyone who buys our limited-edition items released in October.
*This campaign will be only open to persons living in Japan.

Green to symbolize the origin of MIDORI
Many of the limited-edition products, including the XS Stationery Series (a range featuring some of the world’s smallest functional stationery) and the long-selling Diamond Memo range, will have a deep green color to symbolize MIDORI’s origin and challenges.

Pale colors representing buds, flowers and seeds
MIDORI’s approach to creating products is reminiscent of buds, flowers and seeds. These are represented here by soft, pale colors on various limited-edition products, such as our Mini Cleaner and Multi Ruler, which add color and joy to people’s lives.