https://www.designphil.co.jp/presspdf/210908_midori70th_EN.pdf

Designphil (headquarters: Shibuya, Tokyo, president: Ichiro Aida) is a design company that inspires greater enjoyment of daily life and suggests new ways to live through design.
It has been 70 years since Designphil launched its MIDORI product brand. We’re celebrating in various ways, with exclusive commemorative products and competitions to win free gifts.

The MIDORI brand is our core brand, which began as a producer of letter paper and envelopes in 1950. Since then, we have continued to develop a range of design-focused products that will enrich and add color to people’s daily lives. MIDORI has maintained its base in design and paper while evolving into a comprehensive manufacturer of stationery items, where our mainstay paper products that allow users to express themselves freely are now accompanied by functional writing materials that people can enjoy using with our paper items.

Special 70th anniversary website
We will launch a special 70th anniversary website (www.midori-japan.co.jp/70th/) on Wednesday, September 8, 2021. In addition to details on the limited-edition 70th anniversary products we will release in October and November, you’ll find information on promotions and events we’ll be holding to thank you all for your support over the years.

Opportunities to win great free gifts!
A 70th anniversary quiz with great prizes will be held on our 70th anniversary website. We’ve created questions about popular MIDORI products and the history of MIDORI, with some helpful hints. If you answer all of them correctly, you’ll go in the draw to win one of 70 special-edition Message Letter Pads (not for sale).
We’ll also hold a post-based campaign on our official MIDORI account on Instagram (www.instagram.com/midori_designphil/) with the release of our limited-edition products. Details will be posted at a later date.

Release of limited-edition products
In October, we will release limited-edition products. Color is a key theme, with a deep shade of green symbolizing the origin and challenges of MIDORI and buds, flowers and seeds in pale colors that represent what creating products means to us. In November, we will release a limited-edition 70th anniversary set that encapsulates all the best features of our popular products. Details on both will be provided later in press releases and on our 70th anniversary website.