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DESIGNPHIL is a coined word combining “Design” and “Philharmonic.” The word “Philharmonic,” often used in the names of symphony orchestras, means “a love of harmony.” We named our company with the aspiration that our diverse brands and businesses will harmonize like an orchestra—each expressing its own unique character—and create a beautiful harmony that resonates throughout society.
Furthermore, the letter “P” embodies three ideas—Person, Performance, and Passion—and represents their connection to “Design.” Our corporate logo symbolizes “connection, expansion, and resonance” by fusing the arcs of the “D” and “P.” The simple yet stylish font conveys intelligence and a spirit of innovation, while the comfortable spacing between the letters embodies our determination to be a company trusted by society and one that demonstrates a strong and reliable presence.