/presspdf/160921_chotto_EN.pdf

Designphil Inc. (Head Office: Shibuya-ku, Tokyo; President: Ichiro Aida) is a design company that facilitates communication through design, accentuates the fun side of life and offers new lifestyle solutions. Part of Designphil’s “MIDORI” product brand, “Petit Gift Market” is a popular range aimed at providing ideas to brighten up everyday life through hand-made items such as origami and gift wrap. It has now been relaunched under the new name “Chotto,” with the aim of providing an even more extensive variety of ideas combining ranges such as “Origami Origami” with wrapping items. To coincide with the relaunch, new items that can be used in a wide range of possible combinations will also be added to the lineup. A total of seven new items will go on sale from Wednesday September 21, 2016. These include basic wrapping items “THIN PAPER WRAP”(8 patterns, ¥580 excl. tax) and “STRETCH PAPER” (4 patterns, ¥300 excl. tax), and decorative wrapping accessories “GIFT STICKER” (6 designs, ¥260 excl. tax), “SEAL TAPE” (4 designs, ¥380 excl. tax), “PAPER TAG” (6 designs, ¥300 excl. tax), “POCKET PAPER TAG” (6 designs, ¥300 excl. tax) and “PAPER STRING” (6 designs, ¥460 excl. tax) (*1) . “Chotto,” the name of the new range, is a Japanese word with lots of meanings. It can mean “little” or “slight,” “casually” or “simply.” Whether you’re wrapping a little gift or present, throwing a casual party at home, or having a small celebration to mark a special day… It’s the little (chotto) things that make something special and show how you feel. The newly released items consist of two paper items and five accessories, to finish off decoration and wrapping in style. “THIN PAPER WRAP” is a thin glassine paper laminated with polyethylene on the reverse side, so that it can be used to wrap confectionary and other food items(*2). The glassine paper can be cut to any size you want using the dispenser case. Each roll is eight meters long, to ensure there is plenty to go round. “STRETCH PAPER” is a unique type of wrapping paper that consists of craft paper laminated with polyethylene on the reverse side and slits running vertically, so that the pattern changes as you stretch the paper horizontally (*2) . It can be used to wrap around bottles and other items with bulky shapes. “GIFT STICKER” are stickers designed to accentuate wrapping. They feature messages that go perfectly with gifts, such as “For you,” “Nice day” and “Thanks always.” “SEAL TAPE” are sticker tapes that can be used to add simple decoration. They feature popular patterns such as dots and stripes, or messages such as “For you” and “Thank you.” “PAPER TAG” are small paper tags with wire fastenings. Messages can be written on the reverse side of each tag, while the front contains text such as “For you” or “Thank you,” along with patterns such as dots and checks. “POCKET PAPER TAG” are paper tags with wire fastenings, where the idea is to write a message on the small card and put it inside the pocket. The inside of the pocket features the water pattern from “Origami Origami.” Tags enable you to add messages to bottles, boxes and other such items after they have been wrapped. “PAPER STRING” are paper strings made from two entwined colors. Options include red and blue or yellow and purple, enabling you to add a bit of color to finish off your wrapping. All of these items can be used in combination with the extensive range of “Chotto” products, so you can have fun coming up with your own unique arrangements. As part of the relaunch, “Chotto” will be getting its own official website (www.midori-japan.co.jp/chotto/), which will go live on Wednesday September 21. As well as product details, the site will feature a range of ideas for ways of combining products with “Origami Origami” and wrapping items. Official “Chotto” accounts on Instagram (*3) and Pinterest meanwhile will feature wrapping and presentation ideas submitted by users. (*1) All prices are recommended retail prices (*2) Compliant with standards in accordance with the Food Sanitation Act (*3) Instagram is a trademark of Instagram, LLC, both inside and outside the USA