/presspdf/180810_md10th_EN.pdf

Designphil Inc. (headquarters: Shibuya, Tokyo; president (CEO): Ichiro Aida) has announced that it will hold its second official overseas event for the MD PAPER PRODUCTS™ series launched by Designphil under the Midori brand. MD PAPER PRODUCTS 10th Anniversary Special Pop-up Shop in Hong Kong at LOG-ON Festival Walk will be held at LOG-ON Festival Walk in Hong Kong from September 1 (Sat.) to October 14 (Sun.), 2018. MD PAPER PRODUCTS is a stationery series made with MD PAPER™, an original paper developed by Designphil in the 1960s with a focus on easy writing to make writing a pleasure. MD Notebook™ was released in 2008, featuring MD PAPER (cream), which has undergone continuous improvements to prevent smearing, bleedthrough, and provide maximum writing comfort. In the ten years since, Designphil has never stopped improving, making continuous enhancements to the paper quality, texture and construction of the notebook. By the time the series reached its 10th anniversary in January 2018, it had become a cherished series among many users. This event will be a user event in Hong Kong to celebrate our 10th anniversary. Previously held in Tokyo, Kyoto and Taiwan, the special pop-up shop will be held at LOG-ON Festival Walk, a lifestyle store in Hong Kong. The event venue will feature limited edition items including MD Notebook [A5] 10th Anniversary and MD Notebook Cover (Cordoba), which were released as limited-edition 10th anniversary products, along with items that were popular at the Japanese event, such as MD Knock Pencil and sale of MD Paper by weight. The Hong Kong event will also feature a limited-edition collaboration between MD PAPER PRODUCTS and Chronodex, a series developed by a stationery senior buyer from LOG-ON, Patrick Ng. With an extensive knowledge of stationery around the world, Mr. Ng developed Chronodex, a scheduling tool enabling each day’s schedule to be managed in the format of a clock, based on the style of notebooks that he himself wanted to use. The special edition for this event consists of a version of MD Notebook Light in this format, selling at 75HKD for a set of three. All visitors upon purchase any MD PAPER PRODUCTS over 300HKD can enjoy an original tote bag with the event logo as a free gift. (Limit to 300pcs)