/presspdf/140204_braniff_EN.pdf

Designphil Inc. is a design company with its headquarters in Shibuya, Tokyo, whose president (CEO) is Ichiro
Aida. Its corporate mission is to create designs that facilitate communication, put more joy into people’s lives, and
suggest new lifestyles.
Now, Designphil Inc. has announced the release, under its product brand name “Midori,” of new items developed
to commemorate “BRANIFF International” (“BRANIFF”), a legendary airline that enjoyed the world’s attention and
appreciation of its adaption of the latest trends back in the 1960s and ‘70s.
They are: “Spiral Ring Notebook” designed after the airline’s boarding pass and time table (Pocket BRANIFF:
size slim A5 [900 yen plus tax] / size B6 [800 yen plus tax], Envelop BRANIFF: size B6 [800 yen plus tax] );
“Sticker” designed after the boarding memory stamp and the baggage tag (BRANIFF 01, 02, 03, and 04 [300 yen
plus tax]); “Roll Sticker” having, as motif, the airline’s on-board playing cards and airmail labels (<M> playing cards
design, <M> circle design, <M> airmail label design [480 yen plus tax]); “Charm” designed after BRANIFF’s chest
badge with the Bird logo (bird design, plane design [900 yen plus tax]); and “Stamp” of a BRANIFF’s aircraft and Bird
(aircraft-in-frame design, airmail-in-frame design [1,200 yen plus tax]) (*1), which will go on sale on Thursday, March
13, 2014.
With the catch phrase, “THE END OF THE PLAIN PLANE,” the airline BRANIFF gathered together creative
talents of the 1960s and ‘70s, including Alexander Girard, known as the master of mid-century modern designs, and
Emilio Pucci, and won the whole world’s attention. The airline gave up its operations in 1982, and today, BRANIFF
is appreciated by numerous fans as a legendary airline.
Now, a marriage has taken place between BRANIFF and “TRAVELER’S company,” a group of stationery items
sharing the same concept with “TRAVELER’S notebook,” a notebook to accompany you everyday in your journey
of life (*2). The results are the new notebook that, as you hold it in your hand, reminds you of a flight with the
dream airline, as well as items to customize the notebooks for more fun.

“Spiral Ring Notebook” comes in three types including “Pocket BRANIFF,” featuring BRANIFF’s time table and
boarding pass in its cover, all the pages having a paper pocket (sizes: slim A5/B6), and Window Envelope Braniff
(size: B6) with inside sheets designed after the airmail used on board. These handy notebooks can contain customer
cards of the stores and museum tickets you visited on your travels, and maps, etc., together with your memory.
“Sticker” features the boarding memory sticker distributed as part of BRANIFF’s campaign, and a baggage tag and
label as motifs with different tastes. Paste it on your notebook to customize it, just as you do with your suitcase, and
you can carry the notebook around, while feeling like you are on an airplane voyage.
“Roll Sticker” comprises assorted rolls of stickers of many different designs, including: playing cards distributed
on board, which served as a phrase booklet as well; BRANIFF’s logo and campaign logo stickers; and airmail labels
used on board. Paste it onto your notebook, letter, card, etc., to easily customize them.
“Charm,” made of brass, is designed after a BRANIFF aircraft and the Bird logo chest badge worn by the airline’s
cabin attendants, who were worshipped by many American girls in the 1960s. A Charm can make a nice bookmark,
if you tie its string down to the spiral binding of a notebook. You can also use it as a key holder or a strap.
“Stamp” features a BRANIFF aircraft and BRANIFF Bird. In the blank space, you can write down a title, date,
name, etc., to make your customization easier. For instance, you can place a “Stamp” on your notebook and write
the title in the space. Or place a “Stamp” on a letter, and write your name or date there.
All our BRANIFFcommemoration items carry leading-edge designs made by the best creative talents of the age.
We also meticulously chose the right printing and processing technologies to re-create the feel and texture of the
era. The dream airline is now back in stationery!
Beginning on Tuesday, February 4, more detailed information on these items will be available on our official website,
www.midori-japan.co.jp/tr/.
(*1) The prices shown are all suggested retail prices.
(*2）The sale of TRAVELER’S FACTORY and BRANIFF commemoration items, which took place with limited quantities in April
2013, had a good response, and so we decided to release them all over Japan.