https://www.designphil.co.jp/presspdf/211101_midori70th_EN.pdf

Designphil (headquarters: Shibuya, Tokyo, president: Ichiro Aida) is a design company that inspires greater enjoyment of daily life and suggests new ways to live through design. Designphil’s MIDORI brand turns 70, and to celebrate, limited-edition sets of popular items will be released from Thursday, November 18, 2021.

The MIDORI brand is our core brand, which began as a producer of letter paper, notebooks and sketchbooks in 1950. Since then, we have continued to develop a range of design-focused products that will enrich and add color to people’s daily lives. To celebrate the brand’s 70th anniversary, MIDORI is releasing special sets that showcase everything great about its popular items. Adding to the limited-edition sets the release of the limited-edition sets, MIDORI will hold phase 2 of its photo campaign on its official Instagram account.

Release of limited-edition sets of popular items
MIDORI’s aim is to create products that make people smile and enrich their daily lives. To express the brand’s gratitude to everyone who has supported MIDORI so far, limited-edition sets featuring MDPAPERPRODUCTS™, XS Stationery, Paintable Stamp (pre-inked) and Ojisan will be released.

Free gift campaign during the 70th anniversary release period!
Phase 2 of MIDORI’s 70th Anniversary Thank-You Campaign will be held on the official MIDORI Instagram account (www.instagram.com/midori_designphil/) for those who purchase limited-edition sets (except the Ojisan set).
*This campaign will be only open to persons living in Japan.