/presspdf/130321_tr_EN.pdf

Designphil Inc. is a design company with its headquarters in Shibuya, Tokyo, whose president (CEO) is Ichiro Aida. Its corporate mission is to create designs that facilitate communication, bring more joy into people’s lives, and suggest new lifestyles. The design company’s product brand, “Midori”, released the “TRAVELER’S STAR EDITION” on Thursday, March 14, 2013, in Japan, in collaboration with “Hong Kong Star ferry” (“Star Ferry” hereafter). Now, the EDITION goes on sale in Hong Kong as well. Beginning in early April this year, the brand will hold user events, campaigns, etc., to celebrate the release. The “TRAVELER’S STAR EDITION” is a limited-availability series developed to celebrate the 5th anniversary of another series, the “TRAVELER’S notebook Passport Size”. The new edition consists of items designed to the motif of “TRAVELER’S STAR,” an original ferry designed to match the “TRAVELER’S notebook.” The EDITION has 10 items in all, each priced in the range of 441 yen to 3,465 yen (*1). Designphil’s hope for the new edition is that its “TRAVELER’S notebook” series will accompany travelers for years and centuries to come, just as Star Ferry has been carrying both locals and travelers from the world over, for more than a century. Now, in celebration of the release of the “TRAVELER’S STAR EDITION” in Hong Kong, the hometown of Star Ferry, we, Designphil, will be holding user events and stamp campaigns in collaboration with “city’super,” a global chain of supermarket complexes headquartered in Hong Kong, and QIPS, a stationery store chain in Hong Kong run by  the Designphil Group (*2). Beginning on Tuesday, April 9, 2013, when “TRAVELER’S STAR EDITION” goes on sale in Hong Kong, each and every collaborating store will run a special section dedicated to the EDITION. During the campaign/event period, the special section will exhibit and sell items relating to “TRAVELER’S notebook and Friends,” such as the notebooks and accompanying brass items, as well as some limited-availability products. In addition, from Tuesday, April 9 through Sunday, May 12, we are holding a campaign event named “TRAVELER’S notebook Stamp Trip! Campaign In Hong Kong.” Each store participating in this campaign will come up with its own original stamp, which a traveler can use to leave an image on his/her notebook, etc. Each store is now creating its own stamp, which features its logo and a “STAR EDITION” motif. During this campaign period, visit a participating store and find a stamp section. There, press the stamp on your favorite notebook, a “TRAVELER’S notebook” or a “TRAVELER’S notebook Passport Size” that you just bought. The campaign also offers a special application form. On the form, affix a city’super stamp and a QIPS stamp, and submit the form. To 10 lucky applicants chosen by lot, we will give “Original Masking Tapes” from TRAVELER’S FACTORY, the flagship store of TRAVELER’S notebook located in Nakameguro, Tokyo. We will be holding some other collaborative events with city’super and QIPS as well. In cooperation with Designphil, city’super will hold the “1st official Traveler's notebook HK Gathering on Star Ferry” on Saturday, June 8, 2013. This “Gathering” will invite some 100 participants chosen from those who have bought a specified item at a city’super and from TRAVELER’S notebook users in Hong Kong, and let them enjoy a cruise on a Star Ferry. On board, the participants can customize their notebooks. Also, this event has room for TRAVELER’S users from Japan as well. From Japan, six lucky applicants will be chosen by lot to join the ride, out of those who have submitted their applications during the time period beginning on Tuesday, March 21 and ending on Monday, April 8 (*3). For how to apply, please visit the “TRAVELER’S notebook” website, www.midori-japan.co.jp/tr/ Elsewhere, in collaboration with QIPS, we will be holding a customization event on Sunday, June 9, 2013. The venue is the QIPS store, which opened in the Miramar Shopping Centre, Tsim Sha Tsui, in December 2011. At the event venue, anyone who has bought something at the store or has his/her own “TRAVELER’S notebook” is invited to customize his/her “TRAVELER’S notebook” with the store’s original stamp or stickers. Also coming to the venue are our development and public relations people, who will give you some advice on customization. We also set up a “TRAVELER’S STAR EDITION” section and some posters beside the Star Ferry quays (*4) to set the mood for our collaboration with the ferry carrier. For more information on each of the events and campaigns, as well as on how to apply for the “1st official Traveler's Notebook HK Gathering on Star Ferry,” please visit the “TRAVELER’S notebook” website, www.midori-japan.co.jp/tr/ (*1) These are all suggested retail prices in Japan, including tax. (*2) The QIPS are new stores to serve your lifestyle run by the Designphil Group. The stores carry design stationery items from Japan as well as from all over the world. The first store opened in Olympian City in July 2011, followed by the second one in Miramar Shopping Centre in December of the same year. (*3) The right to join the event is the only prize. The participants are asked to pay their own travel, hotel, and other expenses. (*4) This campaign is held by city’super, with the cooperation of Designphil.