/presspdf/160216_tr10y_EN.pdf

Designphil Inc., a design company headquartered in Shibuya, Tokyo, and led by president (CEO) Ichiro Aida, is
pursuing its corporate mission to create designs that facilitate communication, put more joy into people's lives, and
suggest new lifestyles. On this year March, “TRAVELER’S notebook” made by Designphil’s product brand
TRAVELER’S COMPANY, will be in its 10th year since the first release. To celebrate this anniversary, a box shaped
can including a set consisting of a mini size “TRAVELER’S notebook”, a refill kit, and customizing items will be
released. This “TRAVELER’S notebook Mini 10th Anniversary Can Set” (Black/Brown/Camel…3 colors, 2,800 yen
plus tax) will be released limitedly on Friday March 25, 2016.
“TRAVELER’S notebook” was launched in 2006 with the concept of “Traveling through one’s daily life.” The
leather cover that deepens through its use and the fact that it can be customized based on the users’ preference has gained support from both men and women from various generations. The retail shop TRAVELER’S FACTORY
located in Nakameguro (the flagship store) and Narita Airport Terminal 1 is gathering various customers from both in
and out of Japan.
To celebrate the 10th anniversary with the travelers around the world, a mini size “TRAVELER’S notebook” was
made. By choosing one’s favorite paper and binding it with a stapler, people can make their own mini notebook
refill. Also, a mini charm and sticker is included, so it is possible to customize the refill using those parts as well. A
guide that explains the ten years of history of “TRAVELER’S notebook” is also included in the can that is specially
designed. It is worth noting that the size of the can allows people to store regular size refills. To go along with the
standard lineup, black, brown, and camel will be released.
On the mini “TRAVELER’S notebook” being customized, please write down your favorite word or your name
and address on it and use it as an ID tag or a baggage tag. You can carry this around and travel through your daily
life.
Also, for those customers who bought the 10th Anniversary Can Set, there will be a campaign that celebrates
TRAVELER’S notebook’s 10th anniversary. This will be held from Friday March 25, 2016 to Wednesday March 1,
2017.
By writing down the required information on the application form (post card) and sending it, there is a chance of
winning a white “TRAVELER’S notebook” or other 10th anniversary original products. For details of the campaign,
please refer to the official website of TRAVELER’S COMPANY (www.travelers-company.com).