/presspdf/160921_chottoHP_EN.pdf

Designphil Inc. (Head Office: Shibuya-ku, Tokyo; President: Ichiro Aida) is a design company that facilitates communication through design, accentuates the fun side of life and offers new lifestyle solutions. Part of Designphil’s “MIDORI” product brand, “Petit Gift Market” is a popular range aimed at providing ideas to brighten up everyday life through hand-made items. It has now been relaunched under the new name “Chotto” and will be accompanied by an official “Chotto” website (www.midori-japan.co.jp/chotto/), launching on Wednesday September 21, 2016. The new site will provide a whole host of ideas and examples of ways to combine ranges such as “Origami Origami” with wrapping items, via images, movies and social networking services. “Chotto,” the name of the new range, is a Japanese word with lots of meanings. It can mean “little” or “slight,” “casually” or “simply.” Whether wrapping a little gift or present, throwing a casual party at home, or having a small celebration to mark a special day, visitors to the website will be able to access ideas for little things that make something special and show how they feel, using “Chotto” products. In addition to a wide range of origami paper, wrapping items and other such products, the site will feature extensive content offering hints and techniques for wrapping and table coordination. These include “Origami Patchwork” combinations and patterns made by sticking together “Origami Origami” paper with different patterns, a section offering tips called “Origami Patchwork -Let's contrive a gift-wrapping-,” “Chotto Movie video” showing different ways of using “Chotto” products, and a section outlining items for wrapping and presentation called “Various ideas.” Official “Chotto” accounts on Instagram (*) and Pinterest meanwhile will feature the best wrapping and presentation ideas submitted by users, as well as providing examples of different situations in which products can be used. (*)Instagram is a trademark of Instagram, LLC, both inside and outside the USA