Message From The CEO

Since our founding, Designphil has grown at the intersection of “craftsmanship” and “design”, supported by the trust of our customers, partners, and employees alike. Guided by a dual focus on lifestyle and commercial design, we have built a business that is both creatively driven and grounded in real-world value.

Across each of our brands, we share a clear and purposeful vision: a desire to express what we believe in, in our own words. While staying rooted in this vision, we actively embrace unexpected discoveries and non-linear thinking, believing that true innovation arises not from predictability, but from the courage to go beyond it. It is through this lens that we continuously seek to create new cultural and social value.

At the foundation of everything we do lies an enduring commitment to craftsmanship. We honor the tactile qualities of materials, the integrity reflected in every detail, and the human touch that defines authentic making. Every challenge we take on, every lesson we gain, is reinvested into our businesses and into the continuous refinement of our products and services.

To us, design is not only about how things look or function, but about what they represent—the stories they carry, the intentions they embody, and the emotional resonance they build over time. This belief, shaped by sincerity, kindness, and a deep attention to detail, extends beyond physical goods into the experiences and environments we design.

Looking ahead, our aim is to be a company that society genuinely needs—one that earns long-term trust by creating shared value with all stakeholders. To that end, we are cultivating a culture in which every member of our team is empowered to contribute not “for the company,” but in pursuit of something greater: delivering empathy, inspiration, and a sense of possibility to the world.