/presspdf/160216_tr_EN.pdf

Designphil Inc., a design company headquartered in Shibuya, Tokyo, and led by president (CEO) Ichiro Aida, is pursuing its corporate mission to create designs that facilitate communication, put more joy into people's lives, and suggest new lifestyles. On March 25, 2016, Designphil Inc.’s brand TRAVELER’S COMPANY will be releasing “TRAVELER’S notebook Camel” (4,000 yen plus tax) and “TRAVELER’S notebook Passport Size Camel” (3,200 yen plus tax). This will be added to the standard lineup, and along with that, a camel colored “Pen Holder” (<S> and <M> each 900 yen plus tax) and a new “Repair Kit (6 Colors)” (700 yen plus tax) with the rubber band for camel included will be released. Also, a new “Pen Holder Sticker” (Black and Brown, 300 yen plus tax) and a renewed regular sized “Refill Kraft Paper” (400 yen plus tax) will be released. In addition to the lineup above, Passport Size Refill “Lined MD (001)” (240 yen plus tax), “Grid MD (002)” (240 yen plus tax), “Blank MD (003)” (240 yen plus tax), “Lightweight Paper (005)” (300 yen plus tax), “Sketch Paper (008)” (300 yen plus tax), and “Kraft Paper (009)” (300 yen plus tax) will be added to the standard lineup, making the alternatives more enriched. “TRAVELER’S notebook” was launched in 2006 with the concept of “Traveling through one’s daily life.” The leather cover that deepens through its use and the fact that it can be customized based on the users’ preference has gained support from both men and women from various generations. The retail shop TRAVELER’S FACTORY located in Nakameguro (the flagship store) and Narita Airport Terminal 1 is gathering various customers from both in and out of Japan. To celebrate its 10th anniversary, new items are added to make the world of “TRAVELER’S notebook” more fun. The camel colored “TRAVELER’S notebook” was released in 2011 and 2013 as a limited product, and has gained a lot of support from people around the world. This time, “TRAVELER’S notebook Camel” will be released as part of a standard lineup, and to release this, the color of the leather and texture was readjusted. Compared to black and brown, it is easy to spot the change in color camel undergoes, and the more one uses it, the more the texture changes. It is possible to say that out of the three colors, camel most reflects the characteristic of each of the users, making it attractive. In this item, along with the camel colored leather cover, a single blank refill and a green colored spare rubber band will be included. Along with the release of the camel notebook, a camel colored “Pen Holder,” and a new “Repair Kit (6 Colors)” with a string for a bookmark and rubber bands with 6 different colors will be released. To enjoy the world of “TRAVELER’S notebook”, the lineup of the refills are enriched. “Pen Holder Sticker” (Black and Brown) is also released in which it can be pasted on the notebook refill, diary, and kraft folder. The regular size “Refill Kraft Paper” changed its paper to our original paper that suits in writing. For the Passport Size refills, our original ‘MD Paper’ is used in the new released “Lined,” “Grid,” and “Blank.” Also, “Sketch Paper” and “Kraft Paper” will be released. “Refill Lightweight Paper” that will be added to the standard lineup will include a perforation line. The quest to create and make a new product for the fan of “TRAVELER’S notebook” will be continued given its 10th anniversary. The details regarding the new products will be uploaded on the official website of TRAVELER’S COMPANY on Tuesday February 16, 2016. * All the prices shown here are suggested retail prices in Japan.