/presspdf/180329_mdtaiwan_EN.pdf

Designphil, Inc. (headquarters: Shibuya, Tokyo; president (CEO): Ichiro Aida) has announced that it will hold its first overseas user event for the popular MD PAPER PRODUCTS™ series launched by Designphil under the Midori brand. MD PAPER PRODUCTS 10th Anniversary Special Pop-up Shop in TAIWAN at the eslite bookstore will be held at eslite bookstore Dunnan Store from April 12 (Thu) to May 31 (Thu), 2018. MD PAPER PRODUCTS is a stationery series made with MD PAPER™, an original paper developed by Designphil in the 1960s with a focus on easy writing. MD Notebook™ was released in 2008, featuring MD PAPER (cream), which has undergone continuous improvements to prevent smearing, bleed-through, and provide maximum writing comfort. In the ten years since, Designphil has never stopped improving, making continuous enhancements to the paper quality, texture and construction of the notebook. By the time the series reached its 10th anniversary in January 2018, it had become a cherished series among many users. The 10th anniversary of MD PAPER PRODUCTS was celebrated this February with the release of limited-edition 10th anniversary items to make writing a pleasure for even more customers. These items were a hit with many customers. Our upcoming 10th anniversary event will be the first user event in Taiwan by popular request from Taiwanese fans of MD PAPER PRODUCTS. The special pop-up shop that earned rave reviews in Japan last autumn will appear at eslite bookstore Dunnan Store, a popular Taiwanese bookstore renowned for its cultural influence. The event venue will feature limited edition items including MD Notebook [A5] 10th Anniversary and MD Notebook Cover (Cordoba), which were released as limited-edition 10th anniversary products, along with items that were popular at the Japanese event, such as MD Notebook [A6] Blank Twin, MD Knock Pencil and MD Paper 100 Sheets. Large rolls of MD PAPER will also be exported to Taiwan via Tokyo and Kyoto after their popularity among visitors who tested them at last year’s event in Japan. A special event will be held on April 14 (Sat) and 15 (Sun). In addition to bulk packs of MD Paper Cream and MD Paper Cotton that will only be available during those two days, there will be a watercolor painting class with MD PAPER on the 14th (Sat) for any customers who purchased particular products in the store. The class will be taught by OURS 森林好朋友, popular Taiwanese design studio. On the 15th, customers who spend more than 500 New Taiwan dollars on purchases including MD Notebook will be able to watch the OURS 森林好朋友 artist paint the motif of their choice for them in a live painting session. The MD PAPER PRODUCTS designer from Designphil will also be taking part to show the Taiwanese users how much fun drawing can be.